Recce notes include sun path, power, toilets, and whether a 12K can enter the lift. Romance is for the treatment; logistics are for the PDF.
We photograph the space at the hour we intend to shoot. A dusk recce does not prove a noon still.
Permits name stills and motion. A photography permit that forbids ‘filming’ will stop the second unit.
Neighbors and security get a one-pager. Surprise is not a production value.
Weather cover is a real interior, not a café we have not asked. If rain is likely, the interior is already in the call sheet.
Digitwest produces commercial stills and branded films from Plzeň. Photography leads; motion follows the same key so a campaign does not split in public between a pack shot that looks like noon and a cut that looks like dusk. The rooms on Náměstí Republiky hold a north window, tabletop, and a colour desk. Clients review tethered stills and a calibrated picture in one visit. We travel in Czechia and nearby with a small crew; local support when a story needs more hands. Square light first. Bounce and a quiet key that match the sandstone, not a sunset someone remembered from a stock library. If the window dies we add a small key that mimics it. We do not start over with a second look. Finishing stays in the same building as the tabletop. Masters are named for the media plan. We keep a working project for the revision window written in the estimate, then an archive another team can open without a private scheme.